FRI 2025 | August 13-15, 2025 | Orlando, FL
Why Exhibit | Reserve a Sponsorship | Sponsorship Prospectus
Gain momentum with one of our targeted opportunities or contact our experienced sales team / (972) 954-6082 to develop a package customized to your specific goals and objectives. To confirm inventory and to purchase a sponsorship, log in to your Exhibitor Resource Center, the main contact on file for your company will be able to login. You can also contact IAFC Exhibit Sales | sboon@iafc.org.
Brief Description: Three daily General Sessions typically attended by 2,000+ fire chiefs, company officers, and other fire professionals, address timely and relevant topics impacting the fire and EMS sectors are available to be sponsored. Sponsor brands are prominently featured at the on-site session and promotional materials.
When: Wednesday, August 13
Opening Session Sponsorship includes:
DELIVERABLES & DEADLINES
IAFC to Deliver:
Sponsor to Provide:
Brief Description: Three daily General Sessions typically attended by 2,000+ fire chiefs, company officers, and other fire professionals, address timely and relevant topics impacting the fire and EMS sectors are available to be sponsored. Sponsor brands are prominently featured at the on-site session and promotional materials.
When: Thursday, August 14
Day 2 General Session Sponsorship includes:
Sponsor to Provide:
Brief Description: Three daily General Sessions typically attended by 2,000+ fire chiefs, company officers, and other fire professionals, address timely and relevant topics impacting the fire and EMS sectors are available to be sponsored. Sponsor brands are prominently featured at the on-site session and promotional materials.
When: Friday, August 15
Day 3 General Session Sponsorship includes:
Sponsor to Provide:
Brief Description: Company Officer education track offers attendees the opportunity to gain the leadership and management skills to excel in current positions while preparing for future career advancement. It is a perfect combination of what company officers need and what chief officers expect. This is a three-level program (3 concurrent rooms) designed to meet the specific management and training needs of company officers based on their roles and responsibilities.
Details: Get your brand in front of the next generation of leaders of the Fire Industry at this symposium! (3 simultaneous rooms).
When: Company Officer track is held in three meeting rooms, Wednesday-Friday and is attended by approximately 300 attendees.
Sponsor to Provide:
Brief Description: Sponsor the Chief Officer education track and you'll be recognized in all three meeting rooms. This consists of three levels, one for those new to the role and the others for more veteran officers. (3 simultaneous rooms).
Details: Targeting Chief Fire and EMS officers; The Chief Officer track provides executive training and preparation for professionals new to the roles, as well as veteran officers. Attendees build careers towards future Chief Executive Officer leadership covering topics such as: community risk reduction, HR, operations, and health and safety advancement.
When: The Chief Officer Leadership Symposium is held in three meeting rooms, Wednesday-Friday and is attended by approximately 200 attendees.
CHIEF Officer Leadership Symposium Sponsorship includes:
DELIVERABLES & DEADLINES
IAFC to Deliver:
Sponsor to Provide:
Brief Description: Exclusive opportunity to network and highlight your brand in front of today's Fire Leaders. (3 simultaneous rooms)
Details: At the Executive Chief Officer education sessions attendees take advantage of valuable insights from experienced presenters, focused on advanced development at the executive level. ECO is a three-level program, intended for both aspiring and current chiefs. The courses focuses on community marketing, research and data, mutual aid and mergers.
When: The Executive Chief Officer track is held in three meeting rooms, Wednesday-Friday and is attended by approximately 200 attendees.
Executive Chief Officer Sponsorship includes:
Brief Description:Chief's Edge includes breakfast, lunch and a closing reception. The approximately 50 attendees per room, in an intimate group of senior professionals seeking to advance in their careers with peer-to-peer interaction, and practical skills needed to become effective leaders.
When: Tuesday, August, 12 - 8:00 AM - 4:00 PM (Time is subject to change).
Brief Description: Host your own 60-minute education session.
Details: Are you an expert in a particular topic? Lead a Solutions Session and reach attendees in a totally different way.Brief Description: Book a meeting room for a full day or even multiple days to have a dedicated space for you and your team to meet clients privately.
FRI Hospitality Room includes:IAFC to Deliver:
Sponsor to Provide:
Brief Description: IAFC welcomes affiliated organizations to meet and host various functions during approved dates and times in conjunction with IAFC events. An affiliate meeting is any event affecting IAFC attendees that is outside the official event program. Any event exceeding 25 people must be held outside of official event hours.
Length: 60 minutes, can be longer depending on availability.
An Affiliate Event includes:Brief Description: With no printed programs, the mobile App is the only place for attendees to find up-to-date information on-site!
Details: Position your company in front of attendees every day, 24/7, during the conference as they navigate the FRI Exhibit Hall, Conference and Networking events using the FRI Mobile App by being THE Premier sponsor of it. Attendees will continue to use the app both before and after the conference to quickly and efficiently find information that they need. Be a part of creating a great attendee experience at FRI and they will surely remember you for it!
Brief Description: Feature your company on the main FRI Conference landing page.
Details: This rotating banner ad (1 of 3) is located on the left side of the all FRI Conference pages. It is availble to showcase your brand and drive attendees to your booth. Stay in front view of attendees before and after the FRI Conference as they access show information.
Banner Ad Sponsorship includes:
DELIVERABLES & DEADLINES
IAFC to Deliver:
Sponsor to Provide:
Brief Description: Feature your company on the main FRI Conference landing page.
Details: This rotating banner ad (1 of 4) is located on the right side of the main FRI Conference landing page. It is available to showcase your brand and drive attendees to your booth. Stay in front view of attendees before and after the FRI Conference as they access show information.
Banner Ad Sponsorship includes:
DELIVERABLES & DEADLINES
IAFC to Deliver:
Brief Description: Include your custom banner on official FRI conference emails sent to over 44,000 prospect attendees.
Details: IAFC Prospect Email Top Banner Ad
DELIVERABLES & DEADLINESDetails: IAFC will send out the Know Before You Go email to all registered attendees the week before the conference. This email contains important information for badge pick up and what not to miss at the event. This is the most read email for the event. This will be sent to approximately 8,000 registrants.
Banner Ad Sponsorship includes:
Brief Description: Every attendee must come to the IAFC Registration desk to get their badge before the show, but did you know that the desk is open throughout the show and gets a lot of attendee traffic from questions, a meeting point, etc.?
Details: Have your company branding share center stage with IAFC's at this great location. Also includes company branding on the registration webpage and emailed confirmations. Your logo seen by EVERY attendee at least 3 times!
Registration Branding Sponsorship includes:Brief Description: Make a lasting impression by featuring your brand on the landing page as attendees connect to the complimentary Wi-Fi network.
Details: This valuable service will be accessible across the event venue, including the bustling lobbies, engaging exhibit hall, and informative session rooms. By leveraging this opportunity, you can increase brand visibility and engage with attendees in a meaningful way. Stand out from the crowd and leave a memorable mark on every individual who connects to the event's Wi-Fi network.
Wi-Fi Sponsorship includes:EXCLUSIVE: Showcase your logo on every attendee with the lanyard sponsorship. Logo size, color, and placement will be based on the lanyard design and are subject to approval. Logo must be single color only (no gradient).
IAFC to Deliver:
Sponsor to Provide:
Brief Description: Pens, water bottles and other giveaways are very popular with attendees and a incredibly high-visibility opportunity and an excellent way to stay in the forefront throughout the Conference. Your logo can be imprinted on the item of your choice given out to all of the attendees. Sponsor must supply the item and ship to the convention center to arrive no later than August 11.
****Gift Item is NOT included****
Details: This is a license fee for IAFC to recognize company as a sponsor and distribute the item to attendees. Sponsor to provide items.
Details: Have your company branding exclusively on ALL aisle signs in the FRI Exhibit Hall.
Exclusive Aisle Sign Sponsorship includes: 3’ W x 6’ H, double-sided signs in the aisle of the Exhibit Hall with the bottom 1’ of the signs showcasing the Sponsor's logo and booth number.
DELIVERABLES & DEADLINES
IAFC to Deliver:
Sponsor to Provide:
Details: Target attendees in high traffic areas and meet your marketing goals. With these can't miss locations your artwork can be seen daily. Attract attendees and buyers to your booth and create brand awareness with a featured banner outside the Education Sessions.
Banner Sponsorship includes:
DELIVERABLES & DEADLINES
IAFC to Deliver:
Sponsor to Provide:
Upload all files to the IAFC Sponsor Portal
Details: Target attendees in high traffic areas and meet your marketing goals. With these can't miss locations your artwork can be seen daily. Attract attendees and buyers to your booth and create brand awareness with a featured banner outside the Education Sessions.
Banner Sponsorship includes:
DELIVERABLES & DEADLINES
IAFC to Deliver:
Sponsor to Provide:
Upload all files to the IAFC Sponsor Portal
Details: Target attendees in high traffic areas and meet your marketing goals. With these can't miss locations your artwork can be seen daily. Attract attendees and buyers to your booth and create brand awareness with a featured banner outside the Education Sessions.
Banner Sponsorship includes:
DELIVERABLES & DEADLINES
IAFC to Deliver:
Sponsor to Provide:
Upload all files to the IAFC Sponsor Portal
Details: Target attendees in high traffic areas and meet your marketing goals. With these can't miss locations your artwork can be seen daily. Attract attendees and buyers to your booth and create brand awareness with double sided rotunda flags.
Rotunda Flag Sponsorship includes:
IAFC to Deliver:
Sponsor to Provide:
Upload all files to the IAFC Sponsor Portal
Details: Target attendees in high traffic areas and meet your marketing goals. With these can't miss locations your artwork can be seen daily. Attract attendees and buyers to your booth and create brand awareness with double sided rotunda flags.
Rotunda Flag Sponsorship includes:
IAFC to Deliver:
Sponsor to Provide:
Upload all files to the IAFC Sponsor Portal
Details: Target attendees in high traffic areas and meet your marketing goals. With these can't miss locations your artwork can be seen daily. Attract attendees and buyers to your booth and create brand awareness with a handrail banner.
Handrail Banner Sponsorship includes:
IAFC to Deliver:
Sponsor to Provide:
Upload all files to the IAFC Sponsor Portal
Details: Target attendees in high traffic areas and meet your marketing goals. With these can't miss locations your artwork can be seen daily. Attract attendees and buyers to your booth and create brand awareness with a handrail banner.
Handrail Banner Sponsorship includes:
IAFC to Deliver:
Sponsor to Provide:
Upload all files to the IAFC Sponsor Portal
Details: Target attendees in high traffic areas and meet your marketing goals. With these can't miss locations your artwork can be seen daily. Attract attendees and buyers to your booth and create brand awareness with a handrail banner.
Handrail Banner Sponsorship includes:
IAFC to Deliver:
Sponsor to Provide:
Upload all files to the IAFC Sponsor Portal
Details: Target attendees in high traffic areas and meet your marketing goals. With these can't miss locations your artwork can be seen daily. Attract attendees and buyers to your booth and create brand awareness with a handrail banner.
Handrail Banner Sponsorship includes:
IAFC to Deliver:
Sponsor to Provide:
Upload all files to the IAFC Sponsor Portal
Details: Target attendees in high traffic areas and meet your marketing goals. With these can't miss locations your artwork can be seen daily. Attract attendees and buyers to your booth and create brand awareness with a handrail banner.
Handrail Banner Sponsorship includes:
IAFC to Deliver:
Sponsor to Provide:
Upload all files to the IAFC Sponsor Portal
Details: Target attendees in high traffic areas and meet your marketing goals. With these can't miss locations your artwork can be seen daily. Attract attendees and buyers to your booth and create brand awareness with a featured metered wall graphic structure.
Graphic Wall Sponsorship includes:
IAFC to Deliver:
Sponsor to Provide:
Upload all files to the IAFC Sponsor Portal
Details: Target attendees in high traffic areas and meet your marketing goals. With these can't miss locations your artwork can be seen daily. Attract attendees and buyers to your booth and create brand awareness with a featured metered wall graphic structure.
Graphic Wall Sponsorship includes:
IAFC to Deliver:
Sponsor to Provide:
Upload all files to the IAFC Sponsor Portal
Details:While attendees make their way to meeting rooms, ensure your brand stands out by securing a prominent spot for your branding.
Escalator Runner Sponsorship includes:
IAFC to Deliver:
Sponsor to Provide:
Upload all files to the IAFC Sponsor Portal
Details: While attendees make their way to meeting rooms, ensure your brand stands out by securing a prominent spot for your branding.
Escalator Runner Sponsorship includes:
IAFC to Deliver:
Sponsor to Provide:
Upload all files to the IAFC Sponsor Portal
Details: While attendees make their way to meeting rooms, ensure your brand stands out by securing a prominent spot for your branding.
Escalator Runner Sponsorship includes:
IAFC to Deliver:
Sponsor to Provide:
Upload all files to the IAFC Sponsor Portal
Details: While attendees make their way to meeting rooms, ensure your brand stands out by securing a prominent spot for your branding.
Escalator Runner Sponsorship includes:
IAFC to Deliver:
Sponsor to Provide:
Upload all files to the IAFC Sponsor Portal
Details: While attendees make their way to meeting rooms, ensure your brand stands out by securing a prominent spot for your branding.
Escalator Runner Sponsorship includes:
IAFC to Deliver:
Sponsor to Provide:
Upload all files to the IAFC Sponsor Portal
Details: While attendees make their way around the conference, ensure your brand stands out by securing a prominent spot for your branding.
Spinning Kiosk Sponsorship includes:
IAFC to Deliver:
Sponsor to Provide:
Upload all files to the IAFC Sponsor Portal
Details: While attendees make their way around the conference, ensure your brand stands out by securing a prominent spot for your branding.
Spinning Kiosk Sponsorship includes:
IAFC to Deliver:
Sponsor to Provide:
Upload all files to the IAFC Sponsor Portal
Details: While attendees make their way around the conference, ensure your brand stands out by securing a prominent spot for your branding.
Spinning Kiosk Sponsorship includes:
IAFC to Deliver:
Sponsor to Provide:
Upload all files to the IAFC Sponsor Portal
Details: While attendees make their way around the conference, ensure your brand stands out by securing a prominent spot for your branding.
Spinning Kiosk Sponsorship includes:
IAFC to Deliver:
Sponsor to Provide:
Upload all files to the IAFC Sponsor Portal
Details: While attendees make their way around the conference, ensure your brand stands out by securing a prominent spot for your branding.
Spinning Kiosk Sponsorship includes:
IAFC to Deliver:
Sponsor to Provide:
Upload all files to the IAFC Sponsor Portal
The IAFC is the EXCLUSIVE provider of the FRI Attendee List. Do not be fooled by the SPAM offers to sell you an attendee list.
List includes: First Name, Last Name, Title/Rank, Organization/Department, Mailing Address (Street, City, State, Country, Zip), and email addresses for attendees who opted in to share their contact information.
Pre-Show: In addition to sending a direct mail piece letting attendees know you are participating in the Expo, you are encouraged to review the list in advance with your sales team to look for current customers and prospects so you can reach out to the participating departments and set up meetings in advance. This can be a great way to get your sales team actively involved in the event before they arrive and drive engagement at the show.
IAFC to Deliver:
Attendee List Terms:
Deadlines:
The attendee list is not included with your exhibitor booth, but you can still connect with the attendees!
The IAFC is the EXCLUSIVE provider of the FRI Attendee Mailing List. Do not be fooled by the SPAM offers to sell you an attendee list.
The IAFC is the EXCLUSIVE provider of the FRI Attendee List. Do not be fooled by the SPAM offers to sell you an attendee list.
Take advantage of the Attendee List Bundle at a savings of 20%!
These lists include: First Name, Last Name, Title/Rank, Organization/Department, Mailing Address (Street, City, State, Country, Zip), and email addresses for attendees who opted in to share their contact information.Details: Sponsor a bar in the Exhibit Hall for the Welcome Networking Reception. IAFC will place it as close to your booth as possible!
Who doesn't love a great networking reception! IAFC will provide refreshments for approximately 5000 attendees to network and visit with exhibitors on Wednesday, August 14 kicking off 3 days of exhibits and education! There will be 10+ bars that will be placed throughout the exhibit hall. We'll try to place one as close to your booth as possible.
Welcome Reception Bar/Beverage Station Sponsorships includes:
**NEW FOR 2025***
Details:We are hosting a happy hour on the show floor from 1:00 – 4:00 pm, signage promoting the sponsoring booths will be prominently placed in the lobby and in the mobile app schedule!
Sponsorships includes:
Details:Technology is the way of the future. Attendees will gravitate to the Tech Zone "area" to see what's new and exciting. Ensure your name is tied to those leading the way.
Be a part of the Tech Zone in the Exhibit Hall and let attendees know that your company is committed to the future!Details: New for FRI 2025! Sponsoring the First-Timers Reception at FRI 2025 is a unique opportunity to engage with and make a lasting impression on the newest attendees for FRI. With Chief Waldo, IAFC President, and other Board Leadership welcoming over 100 first-time attendees, your brand will be front and center as these industry professionals begin their FRI journey. Up to three companies can co-sponsor this event for $3,000 each.
Sponsorship Includes:
DELIVERABLES & DEADLINES
IAFC to Deliver:
Sponsor to Provide:
DELIVERABLES & DEADLINES
IAFC to Deliver:
Sponsor to Provide:
Details: Sponsor the keycard that every FRI attendee will use throughout the week at the headquater hotel.
Keycard Sponsorship includes:
